With digital billboard advertising, there are no printing costs involved. Advertisers can pick and choose when their creatives are displayed, meaning they don’t have to pay for a continuous run when they only want the evening time slot.
Digital billboards enable levels of creativity that traditional billboards simply can’t match.
Features such as video, 3D effects, slow motion and AR make it easier to build imaginative campaigns that capture the attention of audiences.
Most, if not all, digital billboards are placed in high-traffic locations where vast numbers of impressions can be gained. But on top of this, the medium benefits from specialist lighting that adapts to ensure the creative is visible and legible in all conditions.
Digital billboards are connected to the internet, which means that live data can be displayed on screen or used to dictate which version of a creative is displayed.
For example, an ad’s messaging can be programmed to change depending on whether it’s raining outside.
In a nutshell, Digital Billboard Advertising is interactive, affordable, flexible, creative and targeted.
