Local radio is a really effective way to reach new customers. Listeners to local radio are local people who have made a choice to listen to a particular radio station. They are very often fiercely loyal to their local radio station.
Radio remains the most trusted advertising medium, and this leads to genuine engagement between the listener and their local radio station, which leads to a relationship that can last for a lifetime.
Campaigns on local radio are a great way to build a brand and put a local business and their key USP’s in the minds of the local population.
Campaigns on local radio are much more effective when they have the following factors:
A ‘stand out’ memorable advert ideally with a strong USP.
A consistent message with the right level of frequency.
Longevity of the campaign.
With these key factors in place the radio campaign is generally much more effective.
