Reaching 21.2 million listeners in 2022. By 2026 this figure is due to rise to over 28 million.
This popularity of podcasts is mirrored in the results from a survey from 2021 in which 71 percent of respondents said that they were familiar with podcasts while 41 percent had listened to a podcast within the month prior to the survey.
These numbers show the increased awareness people have of podcasts and the massive growth within the podcast sector.
With the UK reaching podcast consumption levels similar to other big markets such as the United States, podcast publishers become more important as they benefit from an growing number of streams and downloads.
Podcast listening is quite unique in that the podcasts are listened to by very specific types of listeners who are interested in the subject matter and therefore advertisers can reach these listeners very effectively.
It’s a VERY crowded and competitive marketplace so it’s very difficult to cut through..
Planning your podcast is always key and these steps are important if you’re looking to get something out there into the Pod World:
- Choose a podcast topic and name.
- Define your show structure and format.
- Establish your podcast brand.
- Set up your podcasting equipment.
- Spread the word with some online marketing.
- Start recording and start posting your podcasts on your chosen platform.
- Do regular podcasts and post them on set days.
