Sky AdSmart is a revolutionary way to directly reach your desired target market whilst they watch their favourite television programme.
The Sky box essentially contains intelligence (from several different sources) about the demographics of the household. Each campaign is designed to reach the target market for the product or service that is being advertised.
Imagine you’re watching a programme on the Sky platform, and in this case you’re a young family who have expressed an interest in family days out. Suddenly the local televisions advert comes on and serves you an advert for the nearby amusement park!
Or you’re an elderly couple that like to eat out at fancy restaurants and when the ad break comes on the local restaurant is featured.
Sky AdSmart advertising can be very effective and can give you a very good return on your ad investment because unlike lots of marketing methods it is highly targeted, both geographically and demographically.
